The Dubai Desert Classic starts on the 2nd to the 5th of February 2006.
Dubai (United Arab Emirates): Hundreds of golfing industry heavyweights will flock to Dubai over the next 48 hours for GolfEx Dubai, the first global golf summit and exhibition aimed at unifying the golfing world, which opens its doors at the Jumeirah Conference Centre (Sunday).
Since its launch several months ago, GolfEx Dubai has created a unique buzz in the world of golf attracting key speakers including former PGA European Tour chief Ken Schofield CBE, five-time Open champion Peter Thomson CBE, IMG golf supremo and Tiger Woods' manager Mark Steinberg and representatives of some of the biggest commercial names in the industry.
The event will bring together the business of the world of golf in one single venue as well as provide an excellent platform to network, share knowledge and broker deals.
With the full support of the European Tour, the Asian Tour, and companies such as IMG and ISM as well as the golfing community in Dubai, GolfEx Dubai is seen as the perfect appetizer to a week that will see Dubai become the 'City of Golf'.
"GolfEx Dubai will be a great success," said Chubby Chandler, chief of ISM the management stable boasting players in its ranks such as Ernie Els, Darren Clarke, Lee Westwood and David Howell. "It's taking place where golf is gaining in popularity at a great rate. To hold it during the Dubai Desert Classic week will make it a very convenient meeting point for everyone attending."
Event organizers say GolfEx Dubai is aimed at opinion formers and decision-makers who are instrumental in developing and growing the sport around the world. Primarily a conference, it will also host a trade exhibition and a gala dinner - sponsored by Nakheel - that will bring the curtain down on the show tomorrow night (Monday).
Louis Martin, chief executive of the Asian Tour, is another major player in the golfing industry who firmly believes GolfEx Dubai is a welcome addition to the global calendar.
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